Spyker powers up with Medion.

The Spyker Formula One team has revealed a multi-year technology and marketing deal with German IT company Medion AG, adding to its growing roster of partners for 2007.

The deal, which came about following Spyker's signing of Adrian Sutil to partner Christijan Albers this season, comes hot on the heels of others with the McGregor Fashion Group, Quick and Trust, and will see Medion logos appear on both the cars and drivers' overalls.

The Spyker Formula One team has revealed a multi-year technology and marketing deal with German IT company Medion AG, adding to its growing roster of partners for 2007.

The deal, which came about following Spyker's signing of Adrian Sutil to partner Christijan Albers this season, comes hot on the heels of others with the McGregor Fashion Group, Quick and Trust, and will see Medion logos appear on both the cars and drivers' overalls.

"We have been supporting Spyker's exciting new German driver Adrian Sutil since the beginning of his career as we believe in his extraordinary talent and ambition," Medion CFO Christian Eigen revealed, "Now that he has graduated to F1, it is logical for Medion to partner Spyker F1.

"Medion has looked very closely at F1 and the Spyker F1 team, and we are convinced that the global platform the sport provides will help to increase our brand awareness and image. The affinity of F1 with our products is strong and offers attractive opportunities. F1 stands for innovation, dynamics and high-tech and fits perfectly with the Medion image."

European-focused Medion AG produces a range of PC, multimedia and personal media items, all of which the team will make use of this season.

"We are very happy to have secured a partnership with Medion, which is one of the biggest and most successful technology brands," team principal Dr Colin Kolles confirmed, "Their innovative IT and media products will be used by our team to increase our performance in all departments."

Sponsorship and driver announcements aside, Spyker has been quiet over the winter. The only team not to test before the Christmas break, it is due to launch its 2007 challenger at Silverstone next month.

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