McLaren sign Nescafe deal.

McLaren has signed a new sponsorship deal with Nescafe Xpress, which will start this weekend at Interlagos.

Nescafe branding will appear on both Kimi Raikkonen and David Coulthard's helmets and
drinks bottles for the first time, as part of the deal agreed between McLaren and Beverage Partners Worldwide - a joint venture company created between Nestle SA and Coca Cola.

Hans Savonije, CEO of BPW, believes that the deal with McLaren will be a strong marketing tool for the range of coffee based drinks.

"The partnership with the West McLaren Mercedes Formula One team is a great fit for the soul of the Nescafe Xpress brand," he said. "There are a number of stimulating synergies between the two companies, for an example the pursuit of excellence, technological innovation, speed and a passion to be the best. Formula One is an ever expanding sport that will open up growing markets for Nescafe Xpress. We see our Partnership with West McLaren Mercedes helping us to connect the philosophy of Nescafe Xpress with existing and new consumers and helping them to achieve balance in their lives."

McLaren boss Ron Dennis is also pleased to have a new partner on board.

"It always gives me great pleasure to welcome a new Partner to the team and the McLaren Group," he said. "Nescafe Xpress is a high quality growing brand that will fit well within our existing Partner Group. This year's Brazilian Grand Prix will be apreview for Nescafe Xpress with the Partnership coming into full gear next year with the West McLaren Mercedes team, Kimi and Juan Pablo Montoya.

"Nescafe Xpress is a new brand for Formula One and shows the continued attractiveness of the sport to world-wide premium brands. I'm convinced that it's the attention to detail, technological advancement and high pressure environment which makes a great foundation for this Partnership of Excellence between West McLaren Mercedes and Nescafe Xpress."